This one reads, as you can see, ‘Nothing will bring them back’. The ad is a appearing as a banner on top of websites such as Gamespot.
We assume still that it is for God of War IV, the much rumoured title. The catchphrase would also play to the rumours of co-op, hence ‘them’. Furthermore, it has been rumoured that the game will feature a return from the afterlife for Kratos and his brother Deimos. It’s all coming together!