BF3 Facebook Ads Bring 440% Return
A facebook public investor call has revealed that EA’s use of facebook ads for Battlefield 3 gave huge returns.
The campaign by EA to use social media to advertise their new shooter came at a cost of $2.75m according to Sheryl Sandberg of facebook. However, the sales attributed to these ads came in at $12.1m, a return of 440%.
“Electronic Arts recently spent $2.75 million promoting Battlefield 3 on Facebook. They attributed $12.1 million of their sales to these ads, translating to a 4.4x return on their Facebook marketing spend.”
Pretty good going for EA…Expect plenty more blockbusters to be advertised in this way given the success it has brought.